Let’s be honest, most business owners are well aware that having a website is a good idea. However, there’s a huge chunk of said business owners who argue – “I’ve got a website but no-one really clicks on it, it’s a waste of time.” I try to explain to my clients that an online presence must be treated like a plant. A plant needs to be nurtured in order for it to grow, as does a website.
As the age of the internet and social media evolves, so do new ways to advertise your business. Here’s the great news – it’s free! Well, in the sense that you don’t necessarily have to pay for it. The catch is, that it does take time and the main key is consistency with updated relevant content.
Facebook, Twitter, Instagram and so on were once primarily thought of as a way to socialize with friends and family online. Now these social media platforms, if used correctly, provide excellent opportunities to not only market your business or brand but to also allow you to engage with potential customers in a way that never would have been possible before.
The whole purpose of a website is to generate interest in your business right? So why would you think that tapping into the millions of potential customers just waiting for you to engage with them on the net would not be a great idea?
Are you doing it wrong?
Here’s the deal, this is not a get rich quick scheme! Social media marketing is not a quick way to generate sales and leads, if that’s your plan – you’re barking up the wrong tree! Generate some PPC campaigns with Google Adwords and you’ll see a better result with direct clicks.
No, social media marketing should not be used to consistently bombard your followers with constant sales tactics. If you are focusing on sales sales sales in this instance, then your approach is incorrect and you will not get the results you expect.
Are you doing it right?
First of all, consistency is key here. This type of marketing needs daily management. If you don’t have the time to do that, we have super affordable packages to take care of it for you. http://www.happydaysmanagement.com/ I find that having a marketing plan written out and placed on the wall in front of my desk helps me to stay on track. I’m a visual creature, I need to look to my wall of insight to remind myself what’s next. Setting reminders on your phone or tablet/IPad would work too.
When you do engage with your followers how do you do it? The aim here, is to consistently engage with your followers by providing interesting, helpful and problem solving information. People want to be inspired by those that they can relate to. Social media platforms allow business owners to engage and communicate with their customers on a new and more personalized level. Which builds trust and belief in your brand and this is the purpose of social media marketing.
Entrepreneur.com recently wrote an article on this very topic and offered great insight into the best posting topics, posting times, etc. It’s definitely worth a look if you are going this alone. Check it out. http://happydayslifestyle.files.wordpress.com/2013/08/image.jpg
Remember that the more likes, follows, retweets and shares – the better! The more genuine back links you have to your site, the more traffic you will generate which will in turn boost your search engine rankings.
So don’t hesitate people, there is no reason why any business should not be taking advantage of this amazing opportunity to get more business exposure with no up front costs. If time is not on your side, we can take care of everything from creating social accounts to social media management. What can we do to improve your business? http://www.happydaysmanagement.com/
Always keep in mind that sharing is caring! Share your knowledge, tips and what has worked for you and what hasn’t?